ENCHANTED GROUNDS

ENCHANTED GROUNDS

The board game industry continues to grow but is dominated by retail giants. Enchanted Grounds is a small, local store hoping to increase sales by adding e-commerce to its digital presence. 

The board game industry continues to grow but is dominated by retail giants. Enchanted Grounds is a small, local store hoping to increase sales by adding e-commerce to its digital presence. 

In the fall of 2018, I led the conceptual redesign of the website, Enchanted Grounds. My focus? Creating a smooth, user-centered, and responsive e-commerce experience. 

In the fall of 2018, I led the conceptual redesign of the website, Enchanted Grounds. My focus? Creating a smooth, user-centered, and responsive e-commerce experience. 

In the fall of 2018, I led the conceptual redesign of the website, Enchanted Grounds. My focus? Creating a smooth, user-centered, and responsive e-commerce experience.

In the fall of 2018, I led the conceptual redesign of the website, Enchanted Grounds. My focus? Creating a smooth, user-centered, and responsive e-commerce experience.

Sketch Mock Up 1

The game is afoot

The game is afoot

The game is afoot

Enchanted Grounds is a board game store and coffee shop with no e-commerce. It prides itself on creating a space for the community to work, gather, and play. How do these values translate to responsive web design?

Enchanted Grounds is a board game store and coffee shop with no e-commerce. It prides itself on creating a space for the community to work, gather, and play. How do these values translate to responsive web design?

Enchanted Grounds is a board game store and coffee shop with no e-commerce. It prides itself on creating a space for the community to work, gather, and play. How do these values translate to responsive web design?

Site Map

Elementary

Elementary

I conducted user interviews, competitive analyses, and card sorting in order to arrive at research-driven user flows and journey maps. I then crosschecked with industry standards to develop an information architecture that was clean and intuitive. 

I conducted user interviews, competitive analyses, and cord sorting in order to arrive at research-driven user flows and journey maps. I then crosschecked with industry standards to develop an information architecture that was clean and intuitive. 

HomeWireframe

My education

My education

My education

Users are looking for variety, a friendly face, good customer service, and cheap prices. An online component to any brick-and-mortar store can potentially be a way to bring in customers and build community. Most retailers are asking the question: Is there a way to connect online purchasing to creating space for community, a place where people can gather and play? 

People are looking for variety, a friendly face, good customer service, and cheap prices. An online component to any brick-and-mortar store can potentially be a way to bring in customers and build community. Most retailers were asking the question: Is there a way to connect online purchasing to creating space for community, a place where people can gather and play? 

People are looking for variety, a friendly face, good customer service, and cheap prices. An online component to any brick-and-mortar store can potentially be a way to bring in customers and build community. Most retailers were asking the question: Is there a way to connect online purchasing to creating space for community, a place where people can gather and play? 

iMac_HomePage

Game on, Sophia!

The Family Gamer | "I play games for adventure and friendship."

The Family Gamer | "I play games for adventure and friendship."

Sophia needs a way to quickly and efficiently identify new, family-friendly board games because her local game store currently has no online inventory or suggestion features.

Sophia needs a way to quickly and efficiently identify new, family-friendly board games because her local game store currently has no online inventory or suggestion features.

Sophia needs a way to quickly and efficiently identify new, family-friendly board games because her local game store currently has no online inventory or suggestion features.

Sophia needs a way to quickly and efficiently identify new, family-friendly board games because her local game store currently has no online inventory or suggestion features.

Sophia Circular_BW

Sophia, a twenty-eight-year-old video producer is sitting at her desk. It’s late in the afternoon and she’s just starting to get tired. Her mind begins to wander. She daydreams of the most wonderful thing — playing board games with her new husband. Can she make this dream a reality? She suddenly remembers that Enchanted Grounds is on her way home. ¶ Fantastic, she thinks! I’ll order a game online and then pick it up on my way home. She cracks open her laptop and navigates to enchantedgrounds.com. Her heart beats with anticipation. ¶ Wait . . . what is this, she thinks? Why is this website so cluttered and disorganized? ¶ Ugh! She cries out in frustration. All I wanted, she thinks, was to easily find a family-friendly board game online, order it through my local game store, and have it ready for pick up on my way home after work! Curse you, universe!

Sophia’s User Flow
SketchMobile
EC_WireframesMobile
EC_MobileHiFi

Bringing it together

Bringing it all together

Bringing it all together

Sophia now has access to game recommendations and information, as well as in-store pickup.   

Sophia now has access to game recommendations and information, as well as the inclusion of in-store pickup.   

Sophia now has access to game recommendations and information, as well as the inclusion of in-store pickup.

Sophia now has access to game recommendations and information, as well as the inclusion of in-store pickup. 

Pixel_Mockup

Roll for initiative, Ryan!

Roll for initiative, Ryan!

The Game Master | "I love to discover and buy used games."

The Game Master | "I love to discover and buy used games."

Ryan needs an easy way to discover discounts or used games online that he can add to his growing collection because he currently lives an hour away from his favorite used board game store.

Ryan needs an easy way to discover discounts or used games online that he can add to his growing collection because he currently lives an hour drive away from his favorite used board game store.

Ryan needs an easy way to discover discounts or used games online that he can add to his growing collection because he currently lives an hour drive away from his favorite used board game store.

Ryan Circular_BW

Ryan, a thirty-nine-year-old teacher, is on his prep period. It’s Monday, and he’s miserable. He's already looking forward to Friday because he's hosting a game night with all of his friends. While he’s already bought the whiskey, he’s yet to choose a game. ¶ How about a new one, he thinks? I should check enchantedgrounds.com. I love that store. It’s so friendly, what with their coffee, their reading areas, and their amazing games. Ah, fond memories. ¶ Man, he laments, I wish they had used games. That’s what I really need, an online, used board game store. I’m sick of driving an hour to find used games. ¶ Ryan cracks open his laptop. The light flickers out as his fingers begin to sweat with excitement. Wait . . . what’s this? They don’t post games online! Aargh!

Ryan’s User Flow
EC_WebSketch
EC_WebWireframes
EC_WebHiFi

Bringing it together

Bringing it all together

Bringing it all together

Ryan can now locate and purchase games through an intuitive information architecture. He also has access to an approachable user-profile that targets more intense gamers. 

Again, the alliance has shown great determination. It recognized Ryan's needs and designed accordingly. You'll notice the approachable profile that targets more intense gamers. You'll also notice the easy-to-read information architecture and how simple and intuitive it is to locate and purchase used games.  

Ryan can now locate and purchase games through an intuitive information architecture. He also has access to an approachable user-profile that targets more intense gamers. 

Enchanted Grounds

© 2018 Benjamin John Peters

© 2018 Benjamin John Peters