DUOLINGO

DUOLINGO

How does a language learning application increase immersion through mobile-first design?

How does a language learning application increase immersion through mobile-first design?

In the fall of 2018, I was part of a team that worked on creating and integrating immersive language experiences into the Duolingo application. I focused on research, synthesis, writings, personas, user flows, ideation, and deliverables. 

In the fall of 2018, I was part of a team that worked on creating and integrating immersive language experiences into the Duolingo application. I focused on research, synthesis, personas, user flows, ideation, and deliverables

In the fall of 2018, I was part of a team that worked on creating and integrating immersive language experiences into the Duolingo application. I focused on research, synthesis, personas, user flows, ideation, and deliverables. 

In the fall of 2018, I was part of a team that worked on creating and integrating immersive language experiences into the Duolingo application. I focused on research, synthesis, personas, user flows, ideation, and deliverables. 

Whiteboard_BW

What I know

What I know

Duolingo is a free science-based language education platform that has organically become the most popular way to learn languages online. With over 100 million downloads and 300 million users, Duolingo offers 62 courses and 19 languages. The average user studies English and spends approximately 10 minutes a day in the application. Rosetta Stone, Memrise, and Babbel are Duolingo's biggest competitors.  

Duolingo is a free science-based language education platform that has organically become the most popular way to learn languages online. With over 100 million downloads and 300 million users, Duolingo offers 62 courses and 19 languages. The average user studies English and spends approximately 10 minutes a day in the application. Rosetta Stone, Memrise, and Babbel are Duolingo's biggest competitors.  

CowHat

Finding immersion

Finding immersion

Duolingo does a lot of things well, but it falls short when it comes to language immersion. Its major competitors provide some community-driven and immersive experiences but at a high cost. How can Duolingo provide both full and partial immersion while staying true to its mission of free, personalized education? 

Duolingo does a lot of things well, but it falls short when it comes to language immersion. Its major competitors provide some community-driven and immersive experiences but at a high cost. How can Duolingo provide both full and partial immersion while staying true to its mission to offer free, personalized education? 

Duolingo does a lot of things well, but it falls short when it comes to language immersion. Its major competitors provide some community-driven and immersive experiences but at a high cost. How can Duolingo provide both full and partial immersion while staying true to its mission to offer free, personalized education? 

Group 2

Investigation by design

Investigation by design

Investigation by design

I conducted user interviews, competitive analyses, and card sorting in order to arrive at research-driven user flows and journey maps. The personas that I generated were research-based and essential to the ideation process.  

I conducted user interviews, competitive analyses, and card sorting in order to arrive at research-driven user flows and journey maps. The personas that I generated were research-based and essential to the ideation process.  

I conducted user interviews, competitive analyses, and cord sorting in order to arrive at research-driven user flows and journey maps. The personas that I generated were research-based and essential to the ideation process. 

CardSorting

My education 

My education

My education

People want an immersive experience to increase language acquisition, but they don't always feel comfortable doing it online, via video. Users are more likely to engage in a community event wherein they can speak with real people in real situations. 

People want an immersive experience to increase language acquisition, but they don't always feel comfortable doing it online, via video. Users are more like to engage in a community event wherein they can speak with real people in real situations. 

People want an immersive experience to increase language acquisition, but they don't always feel comfortable doing it online, via video. Users are more like to engage in a community event wherein they can speak with real people in real situations. 

unsplash-image

Hallå, Selda

Hallå, Selda

The Survivalist | "Language is survival."

The Survivalist | "Language is survival."

Selda needs a better way to meet her basic needs through language acquisition while building a foundation that supports her family's growth and development.

Selda needs a better way to meet her basic needs through language acquisition while building a foundation that supports her family's growth and development.

Selda needs a better way to meet her basic needs through language acquisition while building a foundation that supports her family's growth and development.

Selda needs a better way to meet her basic needs through language acquisition while building a foundation that supports her family's growth and development.

Selda Circular_BW

Selda recently arrived in Stockholm. Her life has been shattered by the war in Syria. She is slowly putting the pieces back together, but she has a family to take care of and has no time to learn a new language. And yet, she knows that language is survival. In order to make a new life in Sweden, she has to complete her family's paperwork, provide basic necessities for everyone, and find a way to communicate her needs.

Selda recently arrived in Stockholm. Her life has been shattered by the war in Syria. She is slowly putting the pieces back together, but she has a family to take care of and has no time to learn a new language. And yet, she knows that language is survival. In order to make a new life in Sweden, she has to complete her family's paperwork, provide basic necessities for everyone, and find a way to communicate her needs.

SeldaJM_5
SeldaFinalUF
SeldaSketch
SeldaUserFlow_4
Selda Mockup

Bringing it together

Bringing it all together

Bringing it together

Selda is able to communicate immediately with Duolingo's contextual-translation and community features, bridging the gap between immediate needs and full immersion.   

Selda is able to communicate immediately with Duolingo's contextual-translation and community features, bridging the gap between immediate needs and full immersion.    

Selda is able to communicate immediately with Duolingo's contextual-translation and community features, bridging the gap between immediate needs and full immersion. 

Selda is able to communicate immediately with Duolingo's contextual-translation and community features, bridging the gap between immediate needs and full immersion.   

SeldaUserFlow_6
Selda_Pixel_2

Hey, Watson!

Hey, Watson!

Hey, Watson!

The Scholar | "I learn best when I teach."

The Scholar | "I learn best when I teach."

"I love to discover and buy used games."

Watson needs a better way to study for his university's language exam because the university doesn't provide funding for graduate students when it comes to language acquisition.

Watson needs a better way to study for his university's language exam because the university doesn't provide funding for graduate students when it comes to language acquisition.

Watson needs a better way to study for his university's language exam because the university doesn't provide funding for graduate students when it comes to language acquisition.

Watson Circular_BW

Watson is a grad student studying philosophy at the University of Denver. He loves Charles S. Peirce, Umberto Eco, and Bruno Latour. But let's be honest, who doesn't? Watson's language exam is hanging over his head, however, and he really doesn't feel prepared to take it. He learns best when he teaches and wishes there was a way he could teach Italian to beginners so that he can really solidify the foundations of the language. 

WatsonJM_5
WatsonFinalUF
WatsonSketches_2
WatsonWireframes
WatsonFinalWirefram (1)

Bringing it together

Bringing it all together

Bringing it all together

Watson can now mentor students in a quick, efficient, and online format utilizing Duolingo's new tutoring feature. 

Watson can now mentor students in a quick, efficient, and online format utilizing Duolingo's new tutoring feature. 

Watson can now mentor students in a quick, efficient, and online format utilizing Duolingo's new tutoring feature. 

WatsonMockup
Winston HiFi

Hola, Dora!

Hola, Dora!

Hola, Dora!

The Explorer | "Where do I start? I need guidance."

The Explorer | "Where do I start? I need guidance."

The Explorer | "Where do I start? I need guidance."

Dora needs a better way to safely practice her French and Italian with others because she wants to speak conversationally, increasing her cultural immersion.

Dora needs a better way to safely practice her French and Italian with others because she wants to speak conversationally, increasing her cultural immersion.

Dora needs a better way to safely practice her French and Italian with others because she wants to speak conversationally, increasing her cultural immersion.

Dora Circular_BW

Dora is a world traveler living in Spain. She is excited about her upcoming trips to France and Italy but doesn't feel prepared to speak either language with any fluency. Though she's been working hard, she knows that she needs a little more practice. She recently discovered Duolingo's new community feature and is eager to try it out!

DoraJM_5
DoraFinalUF
DoraSketches
DoraWireframes
GalaxyMockUps

Bringing it together

Bringing it together

Bringing it all together

Acting as a bridge between onboarding and fluency, Duolingo's mobile event system allows Dora to safely communicate and meet up with others while traveling abroad.

Acting as a bridge between onboarding and fluency, Duolingo's mobile event system allows Dora to safely communicate and meet up with others while traveling abroad.

Acting as a bridge between onboarding and fluency, Duolingo's mobile event system allows Dora to safely communicate and meet up with others while traveling abroad.

DoraMockups
Dora_3

© 2018 Benjamin John Peters

© 2018 Benjamin John Peters